I have chosen to narrow down and just focus on how packaging influences the consumer to buy more than they need, here I have been inspried by the bright packaging of junk food and the colour palette of coca cola, wendys and other fast food chains. I thought it could work well as a print on a resuable bag as it is a reminder that it isn't just the packaging that needs to be reduced, but also the surplus food that seems to find it's way into your supermarket trolly through clever marketing of supermarkey brands. On reflection of this work, I think the idea is on the right track, but this looks like a processed "junk" food packet which isn't the problem as this food lasts. It is the large bags of letuce, bean sprouts, left over brocoli etc that is the major issue, so I think I need to swith round the types of food I am representing in my work.
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