What is a metaphor
The word Metaphor can be defined in two
different ways. Firstly metaphor is used to describe a figure of speech that
describes an action, object or feeling by transferring meaning without a
literal connection. For example, broken heart is used to describe immense pain
and sadness, however isn’t literally broken. This is described as a
metaphorical expression. The second way of defining a metaphor is when two
different things are compared in such a way that a connection is made therefore
one becomes a symbol of the other. For example life is a roller-coaster
symbolises that there will be ups and downs in life like a roller-coaster.
Typographic style
The relationship between the style of
typography and what the text is actually saying is very important in
communicating a message. As this visual language and this verbal language can
be used to communicate rhetorically be manipulating the viewers feelings and
reaction. For example, large text filling the whole page appears to be loud and
bold, compared to what could be the same text in small delicate letters in one
corner of the page appears much quieter, possibly whispered. Anger, sorrow, joy
etc can all be communicated through the choice of typographic style.
Rhythm
Rhythm can be used visually and as a
literary device. Like music rhythm creates consistency and allows for the
emphasis of a particular word or image. Rhythm can work as a persuasive device because
it allows the creator to place more emphasis on particular words or images unconsciously
creating a pattern which captivates the audience.
Understatement
An understatement can be used rhetorically
as it can give an event or situation less importance than it should, this can
help to manipulate the audiences perception of the issue.
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